The global domination of social networks has established social media marketing as a necessary ingredient for an integrated marketing plan. Staying on top of the ever expanding landscape poses quite the feat with the growth of new product offerings and changing algorithms. This is where UDS comes in!

Our expertise in the changing technologies and solid understanding will get your campaigns to the right audiences with the right creative and message.

Our Approach:

Step 1 > Define

Our first meeting will be focused entirely on you. We will ask questions which will lead into more questions all positioned to discover what is your objective. Our team believes in defining the “why” because that is the roadmap to success. Besides defining the overall objective we will define the narrative, audience, points that lead to the end goal and anything else that is deemed necessary for your business.

Step 2 > Develop

In the development stage our team will take items from the definition stage and perform research and create a sound strategy. We will do competitive analysis, collaborate on copy & creative, develop a buyer’s persona and create advertising strategies and funnels that make sense.

Step 3 > Deploy

Once you agree on the strategy we will start the deployment stage. At this stage we will create content and advertisements in your brand’s voice that will match with the defined audience’s frequency. Before deployment we do require your approval so you will have the opportunity to approve anything that will go live.

Step 4 > Discover
In the discovery stage growth and optimization are key. We will manage your accounts daily and optimize toward your objective. This means identifying low-performing areas of your ad campaigns instantly and coming up with solutions on how to mediate those areas.

Step 5 > Duplicate
At the final stage we will have figured out which campaigns yielded the results that aligned closely to your objective and the points that brought you there. We will sit down with you and guide you through the analytics and insights. The most successful information gathered after the report results will then continue the cycle again or get duplicated.

Facebook

More than 1.2 billion people use Facebook everyday, this platform is a no-brainer when it comes to marketing. Get into the newsfeed of current and potential customers. We’ll help you use Facebook targeting to build the perfect audience for your messaging. We’ll be able to customize your marketing objectives with Facebook’s streamlined marketing setup: awareness, consideration and conversion. With Facebook’s extensive consumer information database, we’ll be able to fine-tune targeting to reach consumers who fit your exact audience. From that information we can explore and extend your exact audience circle and build lookalike audiences.

Linkedin

This the world’s largest professional network on the internet with more than 467 million members, making it the ideal social platform if you are a B2B company. You have the ability to drill-down your audience with LinkedIn’s unique targeting options, such as industry, job title, and companies. Businesses marketing on LinkedIn have the opportunity to network with professionals, generate leads, gain insights and establish thought leadership. There are multiple ways to accomplish your goals with LinkedIn. Text ads get your business in front of the right audiences and drive them to your website. Sponsored content posts allow you to establish yourself as a leader in your industry by boosting content to the world’s largest business audience. Whether you want to send personalized promotions to a targeted audience or boost registrations to an event, with sponsored Inmail you will be able to connect with your audience within LinkedIn.